As an Internet site is used to share information and facts with the online world or to find more clients in the event that you offer goods and/or services, it is essential to know how it is performing. What you'll need for that is a detailed log of the visits to the Internet site - how many new individuals have opened it, how many have made a comeback, what web pages they have visited and many others. It will also be beneficial if you know how people found your site, especially if you are running an advertising campaign, because you'll be able to determine if people have opened your site directly or if they were referred by a search engine or a portal in which you advertise. Such information will allow you to enhance the functionality of the Internet site and, if required, adapt your advertising strategies if various parts of the Internet site should be getting more targeted traffic. Having in depth statistics offers you a better understanding of how your website is doing and a better control over your presence online.