Whois Privacy Protection, occasionally also called Privacy or Whois Privacy Protection, is a service that hides the genuine contact details of domain name registrants on WHOIS sites. Without protection, the name, street address and email of any domain owner will be openly accessible. Supplying false info during the domain name registration process or changing the real info later will just not work, as doing such a thing may result in the domain name registrant losing their ownership rights. The policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS information must be valid and up to date at all times. The Whois Privacy Protection service was launched by registrar companies as a response to the growing concerns for possible identity fraud. If the service is active, the domain name registrar’s contact information will be shown instead of the client’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, even though there are some country-code extensions that don’t.